Driscolls Naturally Sweet High in Fibre OOH Australia

Driscoll’s launches first global raspberry and blackberry campaign

2026-11-12T10:44:00+00:00By

Brand rolls out marketing project across five major markets, with focus on fibre designed to secure untapped potential

  • Driscoll’s launches first global raspberry and blackberry campaign

Top Stories

Eurofruit_logo1

Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

Interpoma 2024 Ph. FieraMesse- Marco Parisi-07

Interpoma 2026 to showcase The Orchard of the Future

Event brings together researchers, business leaders and growers to share knowledge and tackle the challenges of apple production

Optimum Sorting A-Eye system green beans

Optimum Sorting launches AI-powered green bean and spinach sorter

New A-Eye model uses deep learning to identify stems, weeds and plant material in green beans and spinach, boosting stem-end detection rates

Lineage Facility Interior Fresh_2 (1)

Fresh produce industry input sought in post-harvest supply chain survey

Research aims to help Wageningen University & Research’s PHSC group fine-tune services for the fresh produce industry

Gulf Market Prices

Analysis: Multi-origin apple clashes, citrus floors crack, and pear resilience

Powered by

Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group

Driscolls Naturally Sweet High in Fibre OOH Australia

Driscoll’s launches first global raspberry and blackberry campaign

Brand rolls out marketing project across five major markets, with focus on fibre designed to secure untapped potential

Asiafruit_logo1

Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Tomato brown rugose fruit virus ToBRFV AdobeStock_1919135903

Korea announces quarantine measures following ToBRFV detections

The virus has been detected in more than 30 tomato farms across four regions

IFPA's new Asia Council members

Why Asia’s fresh produce industry leaders are looking to IFPA

The International Fresh Produce Association is helping members understand the Asian market before they enter it

IG International Anakena Fresh Chilean cherries India 2

India's IG welcomes first Chilean cherries of season

Importer’s recently secured partnership with Anakena Fresh will also extend to other Chilean fruit

Fresh_produce_Journal_logo1

Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

harvester for LMS alt

Giant carrot harvester to roll into London

Annual Lord Mayor’s Show will bring Massey Ferguson machinery to the streets of London to encourage public to ‘root for British farming’ 

Redfox believes salary transparency will improve recruitment rather than restricting business flexibility

The end of salary secrecy? What new pay transparency means for fresh produce

Max MacGillivray of Redfox Executive Selection considers the benefits and challenges for candidates and employers arising from the UK’s new ‘say what you pay’ law

image

Report highlights ‘enormous potential’ of Welsh horticulture

NFU Cymru calls for package of SFI, water and SPS support from government, including ‘protein payment’ incentives

Produce_Plus_logo1

Produce Plus – For fresh produce marketing in Australia and New Zealand

Driscolls Naturally Sweet High in Fibre OOH Australia

Driscoll’s launches first global raspberry and blackberry campaign

Brand rolls out marketing project across five major markets, with focus on fibre designed to secure untapped potential

Les Britten

Piñata Farms appoints new chief operations officer

Les Britten brings some 20 years’ experience across multiple crop scenarios in the UK and Australia to the role