Growers have reportedly praised the variety for its ease of picking and high tolerance to botrytis

AVA Dalicia strawberries to launch in UK by end of year

2026-03-17T10:37:00+00:00By

Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season

  • AVA Dalicia strawberries to launch in UK by end of year

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Growers have reportedly praised the variety for its ease of picking and high tolerance to botrytis

AVA Dalicia strawberries to launch in UK by end of year

Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season

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Each pack has a cut-out cardboard character on the back

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Activation features collectible co-branded packs and is supported by fully integrated marketing campaign aimed at parents with children

Growers have reportedly praised the variety for its ease of picking and high tolerance to botrytis

AVA Dalicia strawberries to launch in UK by end of year

Scottish berry breeder hoping for high demand when Mediterranean variety opens for UK sales in 2026/27 following strong performance this season

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NCP to appeal High Court judgment on Nadorcott

Following the UK High Court’s conclusion that Asda has not infringed Nador Cott Protection’s plant breeders’ rights on the sale of Tang Gold mandarins, NCP signals desire to fight on

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