Cookies policy

This Cookie Statement explains how Market Intelligence Ltd (“Market Intelligence”, “we“, “us“, and “ours“) uses cookies and similar technologies to recognise you when you visit our websites at www.fruitnet.com (“Website“). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

Market Intelligence Ltd is part of Fruitnet Media International (“Fruitnet”). For a list of our Fruitnet group entities, brands, and products, please see the About Fruitnet page at fruitnet.com/about-fruitnet

1. What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website.

Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Market Intelligence) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third party cookies can recognise your computer both when it visits the website in question and also when it visits certain other websites.

2. Why do we use cookies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” or “strictly necessary” cookies.

Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes.

This is described in more detail below.

The specific types of first and third party cookies served through our Websites and the purposes they perform are described in the table below please note that the specific cookies served may vary depending on the specific Website you visit:

Types of cookie

Essential website cookies

These cookies are strictly necessary to provide you with services available through our Websites and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the Websites to you, you cannot refuse them. You can block or delete them by changing your browser settings however, as described below under the heading “How can I control cookies?”.

Performance and functionality cookies

These cookies are used to enhance the performance and functionality of our Websites but are non-essential to their use. However, without these cookies, certain functionality, such as keeping you logged-in or prefilling web forms may become unavailable. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Analytics and customisation cookies

These cookies collect information that is used either in aggregate form to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Advertising cookies

On a lot of websites, these cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. However, Fruitnet’s advertising policy is to display advertising from clients who purchase specific placements on our Websites, so the use of advertising cookies is only used to measure audience demographics, clickthrough rates, etc. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

Social networking cookies

These cookies are used to enable you to share pages and content that you find interesting on our Websites through third party social networking and other websites. These cookies may also be used for advertising purposes too. To refuse these cookies, please follow the instructions below under the heading “How can I control cookies?”

3. What about other tracking technologies, like web beacons?

Cookies are not the only way to recognise or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our Websites or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Websites to another, to deliver or communicate with cookies, to understand whether you have come to our Websites from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

4. How can I control cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information. In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit www.aboutads.info/choices, optout.networkadvertising.org, or www.youronlinechoices.com.

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies. The date at the top of this Cookie Statement indicates when it was last updated.

6. Where can I get further information?

If you have any questions about our use of cookies or other technologies please e-mail info@fruitnet.com and mark your message for the attention of ‘Data Privacy Officer, Market Intelligence Ltd’.

Uodated: 25 April 2022