All Marketing articles
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VideoAsiafruit Insights: Understanding the Asia market
Global industry leaders speak to Asiafruit on the key challenges and opportunities in Asia’s fast-growing markets
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NewsPiñata Farms launches far north Queensland harvest with fresh new-look label
Bright new “hello sunshine” label the first major branding update in five years
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NewsKorean fruit shines in New York
Thousands of US consumers get a taste of Korean grapes and pears
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NewsBerryWorld expands international breast cancer campaign
Breast cancer awareness campaign Booberries expands to South Africa and Norway, as UK on track to surpass £30,000 from limited-edition blueberry packs
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NewsGlobal Table Grape Report warns of ‘crunch time’ for industry
Report urges industry-wide collaboration as table grapes face intensifying competition from chocolate, crisps, and healthier snack alternatives
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NewsCosmic Crisp apples score big hit with South African shoppers
TopFruit reports that the premium variety has made a compelling debut at Checkers stores across South Africa
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NewsZespri Red kiwifruit makes commercial debut in Europe
Years of research and trials culminate in official roll-out of Italian-grown, red-fleshed kiwifruit to supermarkets across Belgium
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NewsFruit Logistica 2027: Know what matters next
Event brings global expertise from business, science, policy and practice to Berlin, with more than 130 sessions and over 200 experts across five stages
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NewsRecent study finds religious values could motivate consumers to purchase “ugly” fruits and vegetables
Findings open up new avenues to promote sustainable food consumption
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NewsFlorette redesign salad pack for breast cancer charities
Redesigned pink bag and social media campaign encouraging self-checks launched in support of breast cancer charities for second year in a row
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NewsTomato Expert Group issues warning over multiple challenges
Spain is grappling with a near 2 per cent production decline, a surge in energy and transport costs, and growing competition from Morocco
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NewsEgypt’s Pico braces for growing competition
China’s increasing dominance of the Asian market is encouraging many exporters to look elsewhere, with greater competition expected in Europe
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PromotionAsiafruit berry edition out now
Interview with Importer of the Year Freco International headlines in-depth wrap-up of Asia Fruit Logistica and Asiafruit Knowledge Centre, plus spotlights on berries and avocados
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NewsThe fresh produce consumption conundrum
Fruit and vegetable consumption remains below recommended levels in many Asian markets. A Rijk Zwaan-led session at the Asiafruit Knowledge Centre explored how a coordinated response could be key to tackling the challenge
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NewsUS allocates millions to support country’s fresh produce growers
Announced on eve of Global Produce & Floral Show, latest round of funding backs hundreds of initiatives in the US and overseas
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NewsFyffes and Miles Import announce French partnership
Fyffes has appointed Miles Import as its sole distributor in France under a new three-year strategic partnership beginning January 2027
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NewsSalvi Unacoa launches early-season green kiwifruit
Company previews commercial launch of Kandy, a new early-harvesting variety that ripens four to six weeks ahead of Hayward
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NewsLa Touche Bio puts organic centre stage
France’s Interfel and Cniel team up to make organic products more “accessible, visible and appealing”
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NewsAustralian fruit industries join forces to build South-East Asian demand
Culinary resource developed to help foodservice integrate Australian produce into dishes across the region
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PodcastsIndustry collaboration, consumer trends and the rising opportunities for Australia and New Zealand in the Asia market
The Produce Plus Podcast recaps Asia Fruit Logistica including the major themes that arose from the Asiafruit Knowledge Centre