Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Fruits Rouges & Co makes first trimodal shipment
The French supplier says the success of its first trimodal shipment of Vietnamese mangoes demonstrates its ability to evolve logistically
RedPop brings ‘Snack Me’ spirit to summer
Campaign reaffirms the brand’s status as a convenient, sweet and tasty apple to take with you wherever you go
Moulton Bulb and IPP see onion volumes double in five years
IPP has been supplying sustainable wooden pallets to UK grower Moulton Bulb since 2008, but only in recent years have volumes soared to 120,000 pallets a year
Fyffes bananas strengthen brand awareness
Fyffes says UK consumers are responding to its continued investment in brand-building, including “an emotional message and contemporary marketing”, as aided brand awareness rises to 79 per cent
Wonderful Halos partners with children’s entertainer Blippi
Collaboration brings together the two playful and colourful brands for new national ad campaign, family meet-and-greet events and a nationwide contest
Analysis: Margin squeeze hits citrus trade
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
Taiwanese exporters target UK market with premium fruit
Suppliers set out ambitions for fruit exports to UK at NCGM tasting event, following first shipments of lychees and mangoes in July
Avocados From Mexico launches AI-powered consumer answer engine
AVO.AI is billed as the first artificial intelligence tool dedicated exclusively to a single produce item
Cherries provide cheer for UK growers
UK cherry sales have risen in both volume and value over the past year, with producers optimistic about the category’s future
T&G Global agrees to the sale of its T&G Fresh business through three transactions
Sale involves separating various T&G Fresh business units
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Zero Carbon Forum welcomes first wholesaler in Sysco GB
The non-profit organisation says building resilience is becoming as important as reducing emissions for hospitality businesses, necessitating the expansion of industry collaboration
Romagna PGI Peaches and Nectarines unveils new marketing campaign
Co-financed by the Emilia-Romagna Region, the two-year initiative will cover Italy and Germany
Fyffes highlights strong brand awareness in Ireland
Tropical produce specialist has published new Kantar consumer research showing high brand awareness and purchase consideration scores
Chinese importer backs South African apples with billboard campaign
Topsun Fresh’s billboard campaign at Guangzhou and Shanghai wholesale markets signals a new chapter in South African apple branding in China
Analysis: Massive Jeddah 'shipment flush' triggers lemon price drops
Fruitnet Insights’ weekly fresh fruit and vegetable update from the GCC markets, brought to you in partnership with Global Star Group
FPC launches petition with Delifresh to scrap UK-EU Reset
So far, over 1,000 UK chefs and food professionals have signed the ’One Squeeze Too Far’ petition to scrap border reset
Innocent awards £1mn in grants to fruit and veg projects
Winning projects will support growers in 14 countries to adopt climate-friendly farm practices and secure the future of core ingredients in Innocent’s range, from citrus to coconut
Farm donations to food banks jump 55 per cent
Farms salvaged 228,000 tonnes of surplus produce in 2025 as global reliance on food banks increased
AMFresh South Africa launches exclusive Alizza fruit at Checkers
The seedless, easy-to-peel Alizza variety is now available exclusively at Checkers stores across the country
Rijk Zwaan strives for further impact in Asia
The Dutch group will showcase consumer-driven concepts such as Sweet Palermo, Tatayoyo and MyCubies at Asia Fruit Logistica