Markets news from Eurofruit
Essential stories, analysis and research from Europe’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Kantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
Zespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
Kissabel Rouge hits the European market
The red-fleshed, red-skinned apple features in a full promotional programme in November and December
France’s INAO to launch campaign highlighting quality and origin marks
The national institute of origin and quality in France is set to promote signs identifying the quality and origin of produce to the general public for the first time
Yello apple back on the shelves
Consortia VOG and VIP expect good quality and consistent volumes of their yellow-skinned apple this season
New campaign champions ‘outstanding qualities’ of EU produce
Veryan Bliss, advisor to EU’s ‘More Than Only Food & Drink’ campaign, tells FPJ how the initiative aims to bolster demand for European produce in UK
Never Too Much campaign returns in France
France’s promotional push to boost fruit and vegetable consumption among 25-49 year olds is back with a fresh poster, TV and online campaign
![IMG-20241022-WA0079[32]](https://d3fwccq2bzlel7.cloudfront.net/Pictures/100x67/4/0/7/133407_img20241022wa007932_891588.jpg)
Westfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
Final shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
New Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
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SanLucar launches latest Disney promo for Vaiana 2
Branded packs of citrus, mangoes, avocados, tomatoes and berriese will feature motifs from Disney’s new film
First Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
DP World unveils £1bn expansion of London Gateway
The logistics company says the container port expansion will significantly boost UK trade
New Leanri marketing campaign launches
Launched at Fruit Attraction, the campaign highlights the variety’s organoleptic qualities
Mission Produce launches ‘World’s Finest’ campaign
Campaign debuts with new Retail-Ready Mango bags ahead of IFPA
Flamansun tomato turns heads
Michał Taraska of Hazera is celebrating after the new Flamansun tomato variety landed the top prize at Fresh Market Poland
France’s Interfel highlights innovations with Les Remarquables trophy
The new award in France aims to promote initiatives that create value and boost consumption of fresh fruit and vegetables, with the winners to be announced at Sial
Branding heats up in South Africa
As the search for greater advantages in fresh produce marketing continues, there is a renewed focus on branding to highlight new fresh produce categories
Brands a key driver in fruit purchases, Spanish study finds
New study from Bollo Natural Fruit takes pulse of Spanish consumption habits
PALS marks anniversary by looking to the future
Already heralded as South Africa’s most successful agricultural reform initiative, PALS is celebrating ten years of creating new opportunities for people all over the country