Industry analysis from Asiafruit
Analysis and insight for the Asia-Pacific fresh produce business.
Rockit appoints Sarah Le Verne as chief people officer
Le Verne brings extensive leadership experience across commercial and not-for-profit organisations in New Zealand and internationally
Analysis: Indonesian imports surge as China bounces back
Rebounding production in China drives significant growth in pear, apple and citrus imports
Legacy Packing launches packhouse upgrade
Major Australian citrus grower-packer unveils multi-million upgrade at relaunch event
Analysis: Significant shift in Korea’s citrus imports reveals new opportunities for brands
Hyojun Kim shares an overview of Korea’s citrus market following a surge in imports of Californian mandarins this year, noting clear lack of brand leadership in the category
Analysis: How celebrity power could reshape Korea’s banana market
Following the casting of IVE member An Yujin in Dole Korea’s latest campaign, Hyojun Kim breaks down what this could mean for the traditionally price-led category
Conversations
Fruitbox 116 · Mark Landini, Landini Associates
Sydney-based retail consultant explains how supermarkets can reconnect with customers through better design, storytelling, and a renewed focus on food
Fruitbox 113 · Franka Rodriguez, Aldi South Group
Franka talks to Chris White about the extension of Aldi South Group’s ethical sourcing model into avocados, with more categories on the horizon
Fruitbox 112 · Daniel Sauvaitre, Interfel
Chris and Daniel look at global trade policy and its impact on the fruit and vegetable business
Analysis: Costco Korea shifts its decade-long banana pricing strategy
Hyojun Kim breaks down the retailer’s sales structure noting recent changes that could see a bump in price after ten years
China maintains top position in global apple industry
New report shows China’s apple output currently exceeds 51mn tonnes, while annual consumption surpasses 47mn tonnes
Analysis: Brazil builds fresh export momentum
The country’s fruit exports have grown steadily over the past decade and surged in 2025, as Wayne Prowse reports
Analysis: Korea’s fruit imports adjust after return of tariffs
Customs data for 2025 reveals sharp declines for bananas, pineapples and mangoes, but mandarin imports surge
China’s fruit import volumes surge but value growth slows
Wayne Prowse provides an update on Asia’s biggest market, where total import volumes are up sharply on last year, driven by bananas and cherries
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US Northwest pear industry set for production rebound in 2025/26
After several seasons of reduced volumes, Oregon and Washington pear growers anticipate significant production increase and export growth
Analysis: Is Chiquita Panama past the point of no return?
Strike action has pushed the multinational out of the Central American country, possibly forever. So what does the future hold for the people and plantations it has supported for more than a century?
The future is bright for tropicals
Fruitnet Tropicals Congress hears how quality, consistency and better marketing are key to boosting sales
Thailand partners with major petrol stations on mango giveaway
PT, PTT, Bangchak, and Susco customers to receive 1kg of free mangoes from growers in Chiang Mai and Lamphun provinces
Analysis: Peru’s export business is right on trend
Recent poor weather dampened its growth, but overall the country’s export trade remains buoyant, as Wayne Prowse reports
Analysis: Range of fruit drives South Africa’s export growth
Wayne Prowse explains how the country’s commitment to certain categories makes it a key counter-seasonal supplier
Fruit Logistica: New fruits and vegetables by design – part 1
The first of a two-part session on the Fresh Produce Forum stage discussed new breeding techniques and technology
Analysis: New Zealand’s exports back on track
Wayne Prowse brings you up to speed on recent key trends in the country’s fresh fruit export trade
Fruit Logistica: How can the perishable logistics business grow in 2024?
The Logistics Hub hosted a panel discussion involving Maersk’s Bruce Marshall and Rafael Llerena of Easyfresh
Fruit Logistica: Rethinking horticulture
New solutions for today’s challenges in the world of fresh produce were under the spotlight on the Fresh Produce Forum stage