Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
California grapes scores partnership with San Francisco 49ers
The California Table Grape Commission is leveraging the San Francisco 49ers’ strong Mexican fanbase to drive consumer engagement and retail promotions during the high-volume autumn grape season, with activities centred around the team’s Mexico City game on 22 November.
Global disruption puts maritime trade resilience in spotlight
DP World’s latest whitepaper looks at why adaptable trade corridors are becoming critical as established shipping routes face mounting pressure
NZ grower backs end of ‘archaic’ kiwifruit export monopoly
John Bostock targets new production of yellow-fleshed variety in Australia, Chile, and South Africa after securing Southern Hemisphere licence
Del Monte backs Pittsburgh diabetes walk in community drive
Del Monte Corporation is backing the American Diabetes Association’s Step Out Walk in Pittsburgh on 26 September
Australian citrus promotions capture attention in Korea
Sales grow across multiple retail channels following in-store orange tastings
SanLucar wins Supplier of the Year Award in Singapore
Cold Storage bestows honour on the Spanish company for second consecutive year
Cathy Burns to address global forces reshaping the industry
IFPA chief executive will use her annual State of the Industry address to explore how today’s defining challenges are transforming the sector
Fresh produce industry pays tribute to ‘Dr Food’ Professor David Hughes
Hughes was one of the global fresh produce industry’s most respected commentators, known for his provocative and entertaining analysis of consumer behaviour, marketing and supply chains
How AI and automation are helping fresh fruit brands in China
Logistics operator says AI-powered inspections, automated warehousing, and connected sensors can give companies end-to-end visibility
Berry Business Week: New collaboration brings global berry industry together
In March 2027, Fruitnet Berry Congress, Planasa, and Fall Creek will align their international berry business events for first time
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Australian avocado industry signs landmark education partnership in Bangkok
Upcoming Thai chefs compete for top honours in Australian Fruits Recipe Competition held by Dusit Thani College
Kissabel opens Northern Hemisphere season with new programme manager
Jeremy Linsell takes the helm of the project as programme manager to consolidate the brand’s global growth
LMU introduces Indonesian-grown Kirin melon
Hyper-premium hydroponic-grown melon offers alternative to imported Japanese fruit
Indofresh opens seventh branch in Indonesia
Balikpapan facility strengthens the company’s cold-chain distribution network across eastern part of the country
IFPA’s Executive Leadership Summit Asia tracks changing market
Fresh produce industry leaders gather in Hong Kong, discussing key trends including resilient demand, a bifurcating market, and the rise of quick commerce
Interfel offers “taste of France” in Madrid
French exporters will showcase the diversity of their produce at Fruit Attraction in Madrid, as Interfel stresses the need to adapt to climate change and rebuild consumption
Comment: Global fresh produce marketing opportunities are under threat
As fruit growers around the world contemplate their new seasons, many admit it is tough out there in the orchards and vineyards
T&G launches new apple brand in Vietnam
First ever export of Joli lands in Vietnam, expanding the marketer’s premium global apples portfolio
NZ growers fear price squeeze from T&G Fresh deal
Commerce Commission raises concerns that proposed acquisition could weaken growers’ bargaining position and reduce competition
China marketing award places Chilean fresh fruit alongside FMCG giants
Frutas de Chile’s Charif Christian Carvajal awarded 2026 Brand Leader of the Year