Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Kantar research shows growth in Zespri’s brand power
The kiwifruit company’s latest Kantar Brand Power report indicates the brand’s increasing strength in its core markets, as well as growing competition from other brands
Asiafruit Thailand edition out now
New issue includes Fresh Focus Cherry with in-depth coverage of key developments in the global cherry trade, plus features on Thailand, berries and more
Zespri aims to sell 93,000 tonnes of Northern Hemisphere kiwifruit
Marketer says it has targeted 26mn trays from its counter-seasonal programme, as new season gets underway
Avocados Australia signs A$300 mn purchase deal with Shanghai Huizhan Markets
Agreement one of several signed at CIIE in a bid to progress technical market access for Australian avocados into China
Asiafruit Knowledge Centre: Could Asia’s berry boom move beyond China?
A panel of experts discussed the rapidly growing category at Asiafruit Congress 2024 as the China-based berry industry prepares to penetrate surrounding markets
Asiafruit Knowledge Centre: Vietnam’s import market matures
Shifts in retail and consumer preferences open up new opportunities for fresh produce suppliers
Nobis Fruit Company sends first Ecuadorian blueberry shipment to Hong Kong
Ecuadorian company plans to increase export volume to multiple global markets in the coming year
Asiafruit Knowledge Centre: Data is key for Asiafruit Showcase presenters
Audiences at this year’s Asiafruit Showcase stage received insights from AgroFresh, Rijk Zwaan, Sekoya Fruit, Guangzhou Jiangnan Fruit and Vegetable Wholesale Market, Shanghai Huizhan, Copeland and Shanghai Jiaogeini Industrial Development
SanLucar wins DFI Retail Group’s Rising Brand Award
Less than a year since the start of its Asian expansion, the Spanish company is already working with retailers across the region
![IMG-20241022-WA0079[32]](https://d3fwccq2bzlel7.cloudfront.net/Pictures/100x67/4/0/7/133407_img20241022wa007932_891588.jpg)
Westfalia Fruit celebrates first South African avocado shipment to India
Arrival marks significant milestone for South African avocado industry following completion of long-awaited phytosanitary agreement
SUBSCRIBE TO ASIAFRUIT
Asiafruit is the leading fruit and vegetable industry marketing magazine for buyers in Asia.
Subscribe and get 10 issues per year. Plus newsletters and full digital access.
Final shipments of Zespri’s largest-ever crop depart
Last charter vessel of the kiwifruit marketer’s 2024 season has departed the Port of Tauranga bound for Japan
Asiafruit Knowledge Centre: Asia’s high-tech farming trajectory
A panel of experts discussed what lies ahead for controlled environment agriculture in Asia at Asiafruit Business Forum
New Zealand apple and pear revenue touches NZ$2bn
Productivity gains and high-value varieties see New Zealand’s apple and pear industry contribute almost NZ$2bn to national economy, according to new report
Rockit apples pack a punch with Kung Fu Panda
New global marketing campaign launches in Asia and Middle East
Asiafruit Knowledge Centre: Marketers must work smarter in tougher conditions
Despite the challenging economic climate in Asia, market opportunities abound for fresh produce brands if they can better understand and target consumers
Pluckk becomes exclusive fresh produce partner for Spencer’s Retail
Indian retailer will exclusively offer the fresh produce food tech platform’s products in three cities
First Chilean cherries of the season arrive in China
The 2024/25 season gets underway as 80 cartons of Chilean cherries arrive in Shanghai
Branding heats up in South Africa
As the search for greater advantages in fresh produce marketing continues, there is a renewed focus on branding to highlight new fresh produce categories
PALS marks anniversary by looking to the future
Already heralded as South Africa’s most successful agricultural reform initiative, PALS is celebrating ten years of creating new opportunities for people all over the country
Mission to boost Australia-Japan trade relations underway
Japanese fresh produce buyers to visit growing regions in Melbourne, Mundubbera, Bundaberg, Coffs Harbour and Sydney