Markets news from Asiafruit
Essential stories, analysis and research from Asia’s fresh produce markets, with a focus on imports, retail, wholesale, marketing, and consumers.
Unifrutti Group launches premium blood orange juice with Sam’s Club China
Collaboration expands Unifrutti’s premium Mediterranean offering in China with one of the first blood orange juices available in the region
Middle East conflict impacts airfreight options for fresh produce
Some flights have been able to reach Middle Eastern markets to supply fruit and vegetables, but global capacity has dropped as prices rise
Australian avocado industry launches in-store ripeness scanner trial
Ripeness scanner developed by Dutch agri-tech company OneThird uses near-infrared (NIR) spectroscopy to rapidly and non-destructively assess avocado firmness
Fresh Del Monte completes acquisition of select Del Monte Foods assets
US$285mn deal marks “historic milestone” that brings the Del Monte brand under single ownership for the first time in nearly four decades
Zespri launches RubyRed kiwifruit in Australia, Vietnam and Canada
Boost in volume to 18,000 tonnes this season expands export opportunities for the global marketer
Analysis: China’s fruit trade sees strong growth in 2025
Fruit imports and exports were both up sharply in 2025, according to latest customs data
Flash Gala apple campaign reaches over 100mn people
South African premium apple brand has significantly expanded its global reach through a digital-first marketing strategy
South African stonefruit gains foothold in Chinese market
The country has achieved its first successful sales in China, with sugar plums and interspecific varieties welcomed by the market
Rockit launches 2026 season as New Zealand fruit reaches global markets
Season launch coincides with the rollout of the Rockit Every Moment campaign set to include influencers, key opinion leaders and celebrities to build greater awareness for the brand
Amazon Air expands to Northeast India unlocking opportunities for horticulture
New routes will provide faster, more reliable access to the rest of the country
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Joy Wing Mau prepares for IPO on Hong Kong Stock Exchange
Parent company Legend Holdings announces series of equity repurchases, share transfers, and incentive grants as it readies for future listing
Momentum builds for Piqa Red
Prevar anticipates strong season for red pear with volumes expected to increase 15 per cent on last year
Vietnam opportunity for New Zealand cherries
Consumer research suggests Vietnamese shoppers are becoming selective in their food choices with an emphasis on trust in origin
Trump tees up new tariffs as importers including Dole demand refunds
Three weeks after US Supreme Court ruled out the use of IEEPA, government digs foundation to erect new barriers
Gulf chaos continues as Lebanon under fire
The US-Israeli war on Iran has created an unpredictable situation across the Middle East, with ports and airports temporarily closing and vessels remaining stranded
Australian avocado industry deepens Malaysia collaboration
Avocados Australia partners with Monash University Malaysia and UOW Malaysia on nutrition education, culinary innovation and industry engagement
Washington apple exports to Asia rebound
Exports to Taiwan rise 19 per cent, Hong Kong is up 27 per cent, Indonesia increses by 17 per cent and India is up 14 per cent
Spar expands in China with new store formats
Premium fresh food is at the forefront of Spar Shandong’s modernised openings
New Zealand wraps up challenging cherry season
Quality prioritised as volumes drop in the wake of poor weather
Gulf conflict threatens major disruption to fruit trade
As shipping lines suspend operations, leading importer says conflict creates ‘big problem’ for international fresh produce suppliers